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Joanne Ruff, BACP

Online sessions across the UK 15+ years in practice

Joanne Ruff uses a client-centred approach to help people manage stress, anxiety, trauma, grief and low self-esteem.

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About Joanne

Joanne Ruff uses a client-centred approach to help people manage stress, anxiety, trauma, grief and low self-esteem. She is Joanne Ruff and she brings 15 years of professional practice in the United Kingdom. Her work focuses on practical, steady support so people can take the next step when life feels overwhelming.

Joanne creates a calm space where someone can talk through difficult thoughts and feelings without feeling judged. She listens closely and helps people set realistic goals.

Background and approach

Conversations are direct and paced to what the person needs that day. Her background includes work with trauma and abuse, where she draws on Eye Movement Desensitisation and Reprocessing, and on attachment-based ideas to understand relationship patterns. She also uses client-centred ways of working that keep the person's priorities at the centre of each session.

Joanne supports people dealing with grief, depression and ongoing anxiety. She also helps with relationship-related concerns such as attachment issues, communication problems and codependency, plus complex areas like dissociation and coping after disasters. Sessions aim to build coping skills, reduce distress and strengthen self-worth.

Joanne explains options clearly and adapts the pace to match each person's comfort. She encourages small, achievable steps that add up to real change.

Details from the counsellor's public professional profile · registration number listed ← Browse all counsellors

Registration

BodyRegistration numberExpires
BACP 103692 June 2026

Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.

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Sessions and payment

Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.

Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.

Focus areas and approaches

What Joanne works with

Everything Joanne lists, in their own terms.

Approaches Joanne lists

Listing an approach is not evidence of training in it. This directory copies what each counsellor names and does not check training records.

Online support

Joanne often combines client-centred work with attachment-based ideas and EMDR to address trauma and relationship patterns. Client-centred therapy focuses on listening and following the person’s priorities so goals are set together and sessions stay practical. Attachment-based work looks at how early and current relationship patterns affect feelings and behaviour, which can help with issues like trust and communication. Eye Movement Desensitisation and Reprocessing, or EMDR, is a structured method used for processing traumatic memories and easing their emotional hold.

Deciding which approach to use is a joint process. Joanne discusses options and helps pick methods that match the person’s needs, goals and comfort level. Treatment can be adjusted over time so the approach stays relevant as progress is made.

Online sessions are offered by video call, phone, live chat or text-based messaging to make therapy easier to fit into daily life. Video calls allow face-to-face conversation, phone sessions work well when bandwidth is limited, live chat suits shorter check-ins and text messaging can support ongoing reflection between sessions. These formats give flexibility for people balancing work, caregiving or mobility limitations while keeping therapy practical and accessible.

Frequently asked

What issues does Joanne commonly help with?

She helps people manage stress, anxiety, trauma and abuse, grief, self-esteem and depression. Additional focus areas include attachment issues, communication problems and chronic illness related concerns.

What is her therapeutic style like?

Her work is mainly client-centred and collaborative, meaning the person’s goals guide the sessions. She also draws on attachment-based ideas and EMDR when appropriate.

How much clinical experience does she have?

She has 15 years of professional work experience delivering counselling and therapy in the United Kingdom.

What credentials and location are listed?

She is registered with the British Association for Counselling and Psychotherapy, shown as BACP, and practises in the United Kingdom.

Can I work with her if I live outside the UK?

Sessions are offered to international clients, and she can work with people living outside the United Kingdom.

Which session formats are available?

Joanne offers video calls, phone sessions, live chat and text-based messaging to suit different needs and schedules.

How are sessions paid for and what do they cost?

Costs vary with location and therapist availability; sessions use a subscription that can be cancelled at any time.

What are the first steps to begin working together?

To get started, select the Start Therapy button, complete a short matching questionnaire, and schedule sessions according to the therapist’s availability.

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